News & Events

evokeAg 2025

This premier event brings together the agrifood tech and innovation community to explore and address global challenges in agriculture and food production.

Downforce Technologies at evokeAG. 2025
We’re pleased to announce that Downforce Technologies will be attending evokeAG. 2025, scheduled for February 18th and 19th, 2025, at the Brisbane Convention and Exhibition Centre in Brisbane, Queensland. This premier event brings together the agrifood tech and innovation community to explore and address global challenges in agriculture and food production.

About evokeAG. 2025
Under the theme "Common Ground," evokeAG. 2025 aims to unite stakeholders across the agrifood innovation chain—from founders to funders and adopters—to foster collaboration and drive impactful solutions. The event will feature a bold new format, offering real-world insights, transformative ideas, and seamless networking opportunities.

About Downforce Technologies
At Downforce Technologies, we’re making it easier to measure and improve soil health. Using advanced technology to analyse soil organic carbon (SOC) at 10-meter resolution, we deliver actionable insights that benefit farmers, businesses, and policymakers alike. Our goal is to provide scalable, affordable solutions that drive sustainable farming and land management.

Our Team at the Event
Representing Downforce Technologies at evokeAG. 2025 will be:

  • Ben Wark, Head of APAC
  • Professor Jacquie McGlade, Founder and Chief Scientific Officer

Professor Jacquie McGlade's Participation
We are excited to share that Professor Jacquie McGlade will be contributing her expertise on two panels during the conference.

About Professor Jacquie McGlade
Professor Jacquie McGlade is a distinguished environmental scientist and innovator, currently serving as Professor at University College London and Strathmore University Business School. As Founder and Chief Scientific Officer of Downforce Technologies, she leads advancements in land health accounting platforms. Her previous roles include Chief Scientist at the UN Environment Program (UNEP) and Executive Director of the European Environment Agency, where she spearheaded global sustainable development initiatives. With over 200 publications and numerous awards, including the 2013 Global Citizen prize, Professor McGlade's work focuses on the circular bioeconomy, climate change resilience, and integrating traditional knowledge with technological innovation. Her participation in evokeAG. 2025 underscores her commitment to fostering agrifood innovation and sustainability.

Event Details

  • Dates: February 18th–19th, 2025
  • Location: Brisbane Convention and Exhibition Centre, Brisbane, Queensland, Australia
  • Learn More: evokeAG. 2025

We look forward to engaging with global leaders in agrifood tech, sharing our insights, and exploring collaborative opportunities to drive the future of sustainable agriculture. Stay tuned for updates from the event!

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“This is incredibly exciting and potentially a game changer. If we can combine this technology with what we are discovering with our farmers through our soil health initiative we will be able to tailor our land use plans, monitor our progress, and deliver on our pathway to net zero.”
Matthew Morris, Land Steward for the Duchy of Cornwall