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About Us

Adam Parr

Executive Board Chair 

Adam Parr is an Anglo-French barrister and businessman, and former chairman and chief executive of the Williams Formula One team.

Adam chairs Oxford Semantic Technologies Limited, an AI spin-out of the University of Oxford; and Homeland Conservation, a UK charity dedicated to accelerating the carbon drawdown, focusing on the agricultural sector.

Adam is a Business Fellow at the Smith School for Enterprise and the Environment at the University of Oxford and Research Associate at the John Porter Diplomacy Centre, Hertford College, Oxford.

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Adam Parr is an Anglo-French barrister and businessman, and former chairman and chief executive of the Williams Formula One team.

Adam chairs Oxford Semantic Technologies Limited, an AI spin-out of the University of Oxford; and Homeland Conservation, a UK charity dedicated to accelerating the carbon drawdown, focusing on the agricultural sector.

Adam is a Business Fellow at the Smith School for Enterprise and the Environment at the University of Oxford and Research Associate at the John Porter Diplomacy Centre, Hertford College, Oxford.

Back To About Us

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“This is incredibly exciting and potentially a game changer. If we can combine this technology with what we are discovering with our farmers through our soil health initiative we will be able to tailor our land use plans, monitor our progress, and deliver on our pathway to net zero.”
Matthew Morris, Land Steward for the Duchy of Cornwall